After George W. Bush lost the popular vote in the controversial 2000 presidential election, Carl Rove, the president’s chief strategist, wanted to make sure that didn’t happen in 2004. Rove expected Bush would get 50-51% of the popular vote but, he instead got 48%. It turned out that Democratic efforts to turn out the vote, especially by unions, had been much more successful that the Republican had anticipated. To counter that situation, the Bush campaign started the “72-Hour Task Force”.
The task force started testing fifty different organizing methods, beginning with state elections in 2001. They learned small lessons – for example, knocking on doors instead of leaving flyers could make a two to three point difference in a close election. The task force continued to hone its skills in the field before beginning a final push in September of 2003. It had learned from the methods used by the AFL-CIO for the Democrats in the 2000 election and added to these tactics. The 72-Hour Task Force deployed the largest network of political volunteers in history to 24 battleground states to get out the vote. The result was a victory for the Bush/Cheney ticket with 50.7% of the popular vote and 286 electoral votes.